Selling Posters & Canvases on Etsy — A Print on Demand Tutorial (Part 2)

In part 1, I discussed it would be smart to open an Etsy shop with this link, just so you can get 40 free listings (instead of having to pay $0.20 every time).

We also discussed the importance of doing good research before just starting to create random designs. To do research, I used and mostly My Roketfy free trial had ended, but it’s also worth checking out.

Lastly, I quickly created a design with the help of Canva and Other tools that I like to use are &

Now it’s time for the next step: creating mockups.

Step 4: Creating Amazing mockups

As you’ve seen in Part 1, it’s EXTREMELY important to create good mockups.

An amazing product needs an even more amazing-looking mockup in order to sell!

Let’s have another look at the example listings I saved:

Screenshot from this Etsy listing
Screenshot from this Etsy listing

I see the following:

  • 10 product images / mockups
  • 1 product video

Now, I know that Etsy indeed allows to add 10 product images and 1 video.

So, I’ll take my design and I’m going to create 10 mockups for it. The video I’ll do later.

There are 2 ways that I create my mockups:

For this tutorial I’ll mainly use the Printful mockup generator, because it’s easy to use for canvases.

However, if you’d want to sell t-shirts, hoodies, sweatshirts or any kind of apparel, I highly recommend using (and I also always use this).

1. Via Printful Mockup Generator

Go to the Printful Mockup Generator

Printful Mockup Generator Homepage Screenshot

Next you can create a collection (which I did to keep things organized), and you can “Create your product” — which is our mockup in this case.

Find “Canvas prints” (because that’s what I want to make / sell).

Great, now it’s time to add my design:

Printful Mockup Generator screenshot

Once you’re done editing, you can “Save to templates”.

Next, click on your product, and download the mockups:

Printful Mockup Generator screenshot

Choose “Basic mockups”

Printful Mockup Generator screenshot

I select almost everything and click “Download”

Printful Mockup Generator screenshot

It might take a minute to generate and download them… but here we are!


I think this looks really good!

Mockup generated Printful Mockup Generator

Lovely. And all for free!

2. Via

As I said above, is actually my favorite mockup design tool.

It’s not so convenient for canvases in my opinion, but for t-shirts, sweatshirts or hoodies for example, it’s perfect.

You can choose from thousands of cool, professional looking mockups and even videos!

Look what I just made with my design from above:

Mockup VIDEO generated via Placeit

Awesome, right?

They have tons of free mockups, but even for the “paid mockups”, you pay just $9,99 / month.

And since mockups are actually what makes your products sell, I think this is a no-brainer.

Screenshot from placeit homepage

Perfect, now that we have created our 10 mockups, it’s time to put up our products for sale (in part 3 of this series)!

Thank you for reading!

If you’ve got questions or thoughts, drop them in the comments and I’ll get back to you! Follow or if you’d like to see more content like this. Or buy me a coffee, this stuff is magical 😉

P.S. did you claim your copy of your free e-book yet?


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Michiel Schuer


Enthusiastic about learning new things, side-hustles, and translating my personal experiences into motivational stories.

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