Selling Posters & Canvases on Etsy — A Print on Demand Tutorial (Part 2)

In part 1, I discussed it would be smart to open an Etsy shop with this link, just so you can get 40 free listings (instead of having to pay $0.20 every time).

We also discussed the importance of doing good research before just starting to create random designs. To do research, I used Everbee.io and mostly Alura.io. My Roketfy free trial had ended, but it’s also worth checking out.

Lastly, I quickly created a design with the help of Canva and Kittl.com. Other tools that I like to use are Vexels.com & CreativeFabrica.com.

Now it’s time for the next step: creating mockups.

Step 4: Creating Amazing mockups

As you’ve seen in Part 1, it’s EXTREMELY important to create good mockups.

An amazing product needs an even more amazing-looking mockup in order to sell!

Let’s have another look at the example listings I saved:

Screenshot from this Etsy listing
Screenshot from this Etsy listing

I see the following:

  • 10 product images / mockups
  • 1 product video

Now, I know that Etsy indeed allows to add 10 product images and 1 video.

So, I’ll take my design and I’m going to create 10 mockups for it. The video I’ll do later.

There are 2 ways that I create my mockups:

For this tutorial I’ll mainly use the Printful mockup generator, because it’s easy to use for canvases.

However, if you’d want to sell t-shirts, hoodies, sweatshirts or any kind of apparel, I highly recommend using Placeit.net (and I also always use this).

1. Via Printful Mockup Generator

Go to the Printful Mockup Generator

Printful Mockup Generator Homepage Screenshot

Next you can create a collection (which I did to keep things organized), and you can “Create your product” — which is our mockup in this case.

Find “Canvas prints” (because that’s what I want to make / sell).

Great, now it’s time to add my design:

Printful Mockup Generator screenshot

Once you’re done editing, you can “Save to templates”.

Next, click on your product, and download the mockups:

Printful Mockup Generator screenshot

Choose “Basic mockups”

Printful Mockup Generator screenshot

I select almost everything and click “Download”

Printful Mockup Generator screenshot

It might take a minute to generate and download them… but here we are!

Screenshot

I think this looks really good!

Mockup generated Printful Mockup Generator

Lovely. And all for free!

2. Via Placit.net

As I said above, Placeit.net is actually my favorite mockup design tool.

It’s not so convenient for canvases in my opinion, but for t-shirts, sweatshirts or hoodies for example, it’s perfect.

You can choose from thousands of cool, professional looking mockups and even videos!

Look what I just made with my design from above:

Mockup VIDEO generated via Placeit

Awesome, right?

They have tons of free mockups, but even for the “paid mockups”, you pay just $9,99 / month.

And since mockups are actually what makes your products sell, I think this is a no-brainer.

Screenshot from placeit homepage

Perfect, now that we have created our 10 mockups, it’s time to put up our products for sale (in part 3 of this series)!

Thank you for reading!

If you’ve got questions or thoughts, drop them in the comments and I’ll get back to you! Follow or 👏 if you’d like to see more content like this. Or buy me a coffee, this stuff is magical 😉

P.S. did you claim your copy of your free e-book yet?

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Michiel Schuer

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