Print on Demand (Etsy) Sellers, Start Preparing for Q4!

Don’t miss out on this HUGE opportunity!

If you ask any successful Print on Demand seller what their biggest sales month is, they will say “Q4”.

Why?

Well, simply said the fourth quarter (Q4) includes the holiday season.

This is often considered the best time for print-on-demand profits due to several reasons:

1. Holiday Shopping Season

Q4 includes major holidays such as Halloween, Thanksgiving, Christmas, and New Year’s.

People are more likely to buy gifts, decorations, and personalized items during this time, leading to increased demand for print-on-demand products.

2. Gift-Giving

Many people like to purchase custom and unique items as gifts for their friends, family, and loved ones during the holiday season.

POD allows for personalization, making them attractive options for gift-giving.

3. Increased Online Shopping

During Q4, there’s a significant increase in online shopping, driven by holiday deals and promotions.

As a POD seller, you should capitalize on this trend by offering special discounts and limited-time offers.

4. Seasonal Trends

Fit your designs to various seasonal trends:

  • Halloween-themed items
  • Festive decorations
  • Winter apparel
  • Christmas apparel
  • New years apparel

5. It’s Emotional!

The holiday season often carries emotional significance, and people are more likely to invest in items that resonate with the spirit of celebration, joy, and togetherness.

Print-on-demand designs that capture these emotions can attract more buyers.

6. Time-Limited Urgency

It’s only holiday season once a year, right? 🙂

This encourages buyers to make purchasing decisions quickly, which can lead to higher conversion rates and increased sales.

7. Post-Holiday Sales

Even after the holiday rush, there’s often still a spike in sales due to for example:

  • Gift card redemptions
  • Returning customers
  • People wanting “That beautiful sweater/t-shirt from Instagram as well”

But of course…

It’s also important to note that while Q4 is generally lucrative, the level of success can vary based on factors such as your product niche, marketing strategies, and the quality of your designs.

However, by starting early, staying updated with trends, and effectively marketing your products — You can significantly boost your print-on-demand profits during the fourth quarter.

Get started now!

In case you didn’t know yet yet, your competition is getting ready months before the actual Holidays to get ahead of their competition.

Most likely they are getting ready right now as I write this blog post.

P.S. Did you know you can SPY on your competition with Everbee?

Everbee.io logo

I know it seems super early to even think about Q4, but like I said, most successful sellers are already adding Halloween, Thanksgiving and Christmas products to their shops!

How about you?

Why so early?

Because it can take 30 days or more to rank new products in Etsy search and they should be indexed before the traffic starts.

Plus, your competitors (including me) are optimizing their Etsy shops and getting everything ready to start converting traffic to sales.

Think of this like pro football teams and how they have pre-season training camps to get ready for the regular season.

Well, as Etsy sellers, this is our pre-season time.

Key Takeaways

  • Q4 is coming and it will be here before you know it.
  • It can take 30 days or more before you items are indexed on Etsy
  • Just — get — Started !

P.S. in case you don’t know how to get started, but you’d like to… Check out my blog series here:

Getting Started with Etsy, Print on Demand: Part 1 — Production Partners

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Michiel Schuer

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Enthusiastic about learning new things, side-hustles, and translating my personal experiences into motivational stories.

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